{"title":"Rice \u0026 Grains","description":"Traditional Kerala rice varieties and everyday grains.","products":[{"product_id":"palakkadan-matta-rice","title":"Palakkadan Matta Rice","description":"\u003cp\u003eThe reddish-brown rice behind every proper Kerala sadya.\u003c\/p\u003e\u003cp\u003eGrown in the paddy fields of Palakkad and parboiled using traditional methods, this matta rice is stone-husked to keep its bran layer and nutty flavour intact.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eParboiled and stone-husked — bran layer retained for authentic texture.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA taste of Kerala, straight to your kitchen.\u003c\/p\u003e","brand":"Quartale","offers":[{"title":"1 kg","offer_id":58721082015904,"sku":"QRT-RIC-1000","price":95.0,"currency_code":"INR","in_stock":true},{"title":"5 kg","offer_id":58721082048672,"sku":"QRT-RIC-5000","price":460.0,"currency_code":"INR","in_stock":true},{"title":"10 kg","offer_id":58721082081440,"sku":"QRT-RIC-10000","price":880.0,"currency_code":"INR","in_stock":true}]},{"product_id":"kerala-red-rice-flakes-aval","title":"Kerala Red Rice Flakes (Aval)","description":"\u003cp\u003eBreakfast the way Kerala grandmothers make it — soft, red and ready in minutes.\u003c\/p\u003e\u003cp\u003eMade from parboiled red rice, flattened between traditional rollers and sun-dried, these flakes cook up soft for aval upma or a quick milk-and-jaggery breakfast.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSun-dried and unpolished — bran-rich flakes, minimally processed.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA taste of Kerala, straight to your kitchen.\u003c\/p\u003e","brand":"Quartale","offers":[{"title":"500 g","offer_id":58721082278048,"sku":"QRT-AVL-500","price":120.0,"currency_code":"INR","in_stock":true},{"title":"1 kg","offer_id":58721082310816,"sku":"QRT-AVL-1000","price":220.0,"currency_code":"INR","in_stock":true}]}],"url":"https:\/\/www.quartale.com\/collections\/rice-grains.oembed","provider":"quartale","version":"1.0","type":"link"}